HALEY (KIERNAN) DEFREITAS
Cranston, RI 02921 ~ (401) 556-2738 ~ haleykiernan@gmail.com or haleyedefreitas@gmail.com
LinkedIn: https://www.linkedin.com/in/haleydefreitas/
EDUCATION
University of Rhode Island, Kingston, RI … May 2019
B.A. English | B.A. Writing and Rhetoric
GPA: 3.78 (Major GPAs: 4.00), Dean’s List
RELEVANT EXPERIENCE
Luxury Brand Holdings (Ross-Simons), Cranston, RI
Copywriter and Proofreader Dec. 2020 – Nov. 2022
- Craft copy for catalogs, from creative headlines to technical descriptions (15 publications to date)
- Fact-check descriptions to catch errors and provide edits for accuracy
- Work collaboratively with team members across departments for a cohesive end product
- Maintain an organized schedule to consistently meet deadlines with high-quality work
Web and Amazon Copywriter Sept. 2019 – Dec. 2020
- Wrote various types of copy for company website, including jewelry, watches and home items
- Managed and prioritized worklists to publish hundreds of web copy descriptions per month
- Trained other copywriters how to write Amazon copy to accommodate for increased volume of items
- Created SEO articles to get more website traffic by incorporating key search words
- Performed other tasks such as proofreading emails and website banners and fact-checking catalog copy
Copywriting Intern June 2019 – Sept. 2019
- Adhered to copy style guide for writing web descriptions
- Standardized and updated bullet copy for products sold on Amazon Marketplace
Warwick City Hall – Mayor’s Office, Public Relations Writing Intern, Warwick, RI Feb. 2019 – May 2019
- Published media advisories/ press releases having to do with the Mayor for the local press
- Created briefings for Mayor about events he will be attending
- Produced “Mayor’s Message” for the Pilgrim Senior Center monthly newsletter
- Completed condolence and proclamation letters for Warwick residents
East Greenwich Free Library, Newsletter Author, East Greenwich, RI Oct. 2018 – May 2019
- Wrote seasonal newsletters to inform patrons about events going on at library
- Interviewed those completing projects or holding events at library for accurate information
- Published newsletter/ article in Your Local View magazine on a monthly basis
CCRI Writing Center, Peer Writing Tutor, Warwick, RI Oct. 2015 – Dec. 2016
- Proofread for spelling, punctuation and grammar errors
- Assisted students in getting the writing process started (drafting outlines, research help, etc.)
- Helped students reword sentences and reorder paragraphs for better flow
- Showed students how to cite their papers (MLA format)
WRITING SKILLS
Content Editing: Microsoft Office Suite, Google Suite, Adobe InDesign, CMS, WordPress
Communication: Active listening, presenting, writing for different audiences, interpersonal skills
Social Media: Facebook, Twitter, Instagram, TikTok, SnapChat, Pinterest, YouTube